SunCoast Fashion Co.
How SunCoast Fashion Co. Achieved 4.8x ROAS and 217% Revenue Growth with Integrated PPC & Social Strategy
The Challenge
SunCoast Fashion Co., a Tampa-based direct-to-consumer fashion brand specializing in resort and coastal lifestyle apparel, was burning through ad spend with diminishing returns. Their customer acquisition cost had ballooned to $68 per purchase — nearly triple the industry benchmark — while their blended ROAS sat at a barely profitable 1.4x across Google and Meta campaigns. The brand had grown organically through Instagram in its early years, but as competition in the DTC fashion space intensified, their once-reliable social strategy stopped converting. Abandoned cart rates exceeded 78%, email marketing was limited to a monthly blast with a 9% open rate, and their Google Shopping feed had hundreds of disapproved products due to poor data quality. With Q4 holiday season approaching and a new resort collection launching, SunCoast needed a complete overhaul of their paid acquisition funnel, a social commerce strategy that could scale, and a retention engine to maximize lifetime value.
Our Solution
Macaw Digital Solutions deployed a four-pronged growth strategy built around full-funnel attribution and cross-channel synergy. On the PPC side, we restructured their entire Google Ads account from a single catch-all Performance Max campaign into a segmented architecture: branded search, non-branded prospecting via Standard Shopping with custom labels by margin tier, and a dedicated Discovery campaign for new collection launches. We rebuilt their product feed from scratch using Feedonomics, fixing 340+ disapproved listings and enriching titles with search-intent modifiers that increased impression share by 43% in the first month. For social media marketing, we transitioned from boosted posts to a full Meta Ads funnel with Advantage+ Shopping campaigns for prospecting, dynamic retargeting segmented by browse depth, and UGC-driven Reels ads sourced from 25 micro-influencer partnerships. We A/B tested 120+ creative variations, identifying that lifestyle Reels with on-screen text overlays outperformed studio product shots by 3.2x on cost-per-purchase. The conversion optimization workstream tackled the 78% cart abandonment rate: exit-intent overlays with tiered discounts, checkout flow reduced from five steps to two, Afterpay and Shop Pay integrations, and real-time low-stock indicators. Finally, we overhauled their email infrastructure on Klaviyo, building 14 automated flows including a seven-touchpoint abandoned cart sequence, post-purchase cross-sell series, and a welcome flow with progressive profiling.
The Results
4.8x
Blended ROAS
+243% from 1.4x baseline
$412K
Monthly Revenue
+217% over 6 months
$23
Customer Acquisition Cost
-66% reduction from $68
48.5K
Email Subscribers
+385% growth, 42% open rate
“Macaw completely transformed how we acquire and retain customers. Before working with them, we were throwing money at ads and hoping something stuck. Now every dollar is tracked, every touchpoint is optimized, and our repeat purchase rate has doubled. The resort collection launch was our biggest ever.”
Carolina Vega
Founder & Creative Director, SunCoast Fashion Co.
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