Rosenberg & Associates Law
How a St. Petersburg Law Firm Grew Organic Traffic by 340% in 6 Months
The Challenge
Rosenberg & Associates was a well-established personal injury law firm in St. Petersburg with an outdated WordPress website and virtually no online visibility. They were heavily reliant on referrals and traditional advertising, spending $8K/month on billboards and print ads with no way to track ROI. Their website was loading in 7+ seconds, had no mobile optimization, and was buried on page 4+ for all target keywords.
Our Solution
We executed a comprehensive digital transformation starting with a full rebrand that elevated their visual identity to match their premium market positioning. The new website was built on Next.js with sub-2-second load times, mobile-first design, and structured data markup for legal services. Our SEO strategy focused on practice area content hubs, local optimization for 3 Tampa Bay locations, and a legal blog publishing 4 articles per month targeting high-intent keywords.
The Results
12.4K
Organic Traffic
+340%
28
Page 1 Rankings
From 0 to 28
85
Monthly Leads
+420%
$32
Cost Per Lead
-76% vs billboard ads
“Macaw Digital didn't just build us a website. They built a lead generation engine. We've been able to cut our billboard spending in half while getting 4x more leads from organic search alone.”
David Rosenberg
Managing Partner, Rosenberg & Associates Law
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