Coastal Bites Restaurant Group
Multi-Location Restaurant Group Achieves 3.2x ROAS with Integrated SEO & PPC
The Challenge
Coastal Bites operates 4 restaurant locations across Tampa Bay but was virtually invisible online. Despite being a local favorite, none of their locations appeared in the Google Maps 3-pack. Their Google Business profiles were inconsistent, the website wasn't optimized for local search, and they had no paid advertising strategy. Competitors were outranking them for every key search term in their area.
Our Solution
Our integrated approach combined aggressive local SEO with targeted paid campaigns. We optimized all 4 Google Business profiles with consistent NAP data, professional photography, and review management. The website received restaurant-specific schema markup, location-specific landing pages, and a menu optimization strategy. On the paid side, we launched Google Search and Local Service Ads targeting high-intent keywords like 'best seafood restaurant Tampa' with geo-fencing around each location.
The Results
4/4
Google Maps 3-Pack
From 0 to all 4
3.2x
Google Ads ROAS
On $5K/month spend
480
Online Reservations
+265%
$1.2M
Revenue Impact
+28% YoY
“Before Macaw Digital, people couldn't find us on Google even if they searched our exact name. Now all four locations show up in the Maps pack and our online reservations have nearly tripled.”
Sarah Mitchell
Director of Marketing, Coastal Bites Restaurant Group
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